How Audiences Decide: A Cognitive Approach to Business Communication

How Audiences Decide: A Cognitive Approach to Business Communication

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63.97 How Audiences Decide: A Cognitive Approach to Business Communication http://covers.feedbooks.net/item/205202.jpg?t=1393420016 http://www.feedbooks.com/item/205202/how-audiences-decide?utm_medium=uwishlist&utm_source=amazon

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. ??It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition, psycholinguistics, and behavioral economics. ?By illuminating the thought processes of many different audiences, from consumers to Wall Street analysts to CEOs, it helps communicators… (more)

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Book Details  


Publisher: Routledge (December 21, 2010)

Format: EPUB

Page count: 416 pages

File size: 9.5 MB

Protection: DRM

Language: English


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