Summary: Driving Growth Through Innovation - Robert Tucker

This work offers a summary of the book “DRIVING GROWTH THROUGH INNOVATION: How Leading Firms Are Transforming Their Futures by Robert Tucker”. The best and only way to actually grow a company is to innovate – to offer customers something new. To state the obvious, innovation increases revenues because existing and new customers buy more of what you have to sell. No amount of reengineering or fine-tuning operational efficiencies can have the same impact as innovation.… (more)

This work offers a summary of the book “DRIVING GROWTH THROUGH INNOVATION: How Leading Firms Are Transforming Their Futures by Robert Tucker”. The best and only way to actually grow a company is to innovate – to offer customers something new. To state the obvious, innovation increases revenues because existing and new customers buy more of what you have to sell. No amount of reengineering or fine-tuning operational efficiencies can have the same impact as innovation. There is literally no other strategy by which a company can steadily increase its revenues and profits except through ongoing innovation.