Brand Anarchy: Managing Corporate Reputation

Brand Anarchy: Managing Corporate Reputation

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Driven by social media and converging conventional media, corporate reputation is out of control. It used to be straightforward: brands communicated to their audiences directly or via established media channels. Now the audience is answering back, with opinion transmitted worldwide in the blink of an eye. It's anarchy out there.

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Book Details  


Publisher: A&C Black Business Information and Developmen (March 29, 2012)

Format: EPUB

File size: 2.5 MB

Protection: DRM

Language: English


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