Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

Simplicity Marketing: End Brand Complexity, Clutter, and Confusion

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For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence… (more)

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Book Details  


Publisher: Free Press (March 11, 2001)

Format: EPUB

Page count: 288 pages

File size: 2.9 MB

Protection: DRM

Language: English


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