Marketing without Advertising

Marketing without Advertising

for $ 114.02

114.02 Marketing without Advertising http://covers.feedbooks.net/item/207734.jpg?t=1365004500 http://www.feedbooks.com/item/207734/marketing-without-advertising?utm_medium=uwishlist&utm_source=amazon

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today,… (more)

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Book Details  


Publisher: Routledge (December 27, 2011)

Format: EPUB

Page count: 252 pages

File size: 4.6 MB

Protection: DRM

Language: English


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