Advertising Theory

Advertising Theory

for $ 60.18

60.18 Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters… (more)

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Book Details  

Publisher: Routledge (February 21, 2012)

Format: EPUB

Page count: 648 pages

File size: 6 MB

Protection: DRM

Language: English

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