Content Strategy for the Web

Content Strategy for the Web

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for… (more)

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Book Details  


Publisher: New Riders (February 10, 2012)

Format: EPUB

Page count: 215 pages

File size: 4.1 MB

Protection: DRM

Language: English


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