Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

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Understanding Digital Marketing is a practical guide to web marketing, the rules of new media and researching the new generation of digital consumers. It covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, customer engagement and digital marketing strategies.

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Book Details  


Publisher: Kogan Page (March 03, 2012)

Format: EPUB

Page count: 288 pages

File size: 3.7 MB

Protection: DRM

Language: English


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