Cracking the Japanese Market: Strategies for Success in the New Global Economy

Cracking the Japanese Market: Strategies for Success in the New Global Economy

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Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan.

James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor… (more)

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Book Details  


Publisher: Free Press (April 04, 1991)

Format: EPUB

Page count: 296 pages

File size: 2.9 MB

Protection: DRM

Language: English


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