The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

for $ 9.28

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Praise for THE APPLE EXPERIENCE

"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."

--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful.… (more)

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Book Details  


Publisher: McGraw-Hill (January 12, 2012)

Format: EPUB

Page count: 256 pages

File size: 1.4 MB

Protection: DRM

Language: English


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