Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

for $ 29.99

29.99 Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success http://covers.feedbooks.net/item/21377.jpg?t=1404178610 http://www.feedbooks.com/item/21377/shopper-intimacy-a-practical-guide-to-leveraging-marketing-intelligence-to-drive-retail-success?utm_medium=uwishlist&utm_source=amazon

Retail marketing is undergoing cataclysmic change, driven by upheavals in media, consumer attitudes, and the retail industry itself. Retailers know they must invest more heavily in marketing, both to build brands and to drive sales. But how? In Shopper Intimacy, two leading experts offer the first comprehensive, research-based guide to building winning retail marketing programs. Drawing on a decade of customer research, the authors introduce:

 


Book Details  


Publisher: FT Press (September 08, 2010)

Format: EPUB

Page count: 256 pages

File size: 8.8 MB

Protection: DRM

Language: English


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