Buzz: Real-life Lessons in Word-of-Mouth Marketing

Buzz: Real-life Lessons in Word-of-Mouth Marketing

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Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders… (more)

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Book Details  


Publisher: Profile Books (October 01, 2010)

Format: EPUB

Page count: 224 pages

File size: 3.2 MB

Protection: DRM

Language: English


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