Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

for $ 16.99

16.99 Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements http://covers.feedbooks.net/item/21504.jpg?t=1404289599 http://www.feedbooks.com/item/21504/brains-on-fire-igniting-powerful-sustainable-word-of-mouth-movements?utm_medium=uwishlist&utm_source=amazon

Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original,… (more)

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Book Details  


Publisher: Wiley (August 05, 2010)

Format: EPUB

Page count: 240 pages

File size: 440 KB

Protection: DRM

Language: English


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