Marketing Management and Communications in the Public Sector

Marketing Management and Communications in the Public Sector

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The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.

This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive… (more)

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Book Details  


Publisher: Routledge (March 12, 2012)

Format: EPUB

Page count: 272 pages

File size: 2.5 MB

Protection: DRM

Language: English


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