Marketing Management

Marketing Management

for $ 65.68

65.68 Marketing Management http://covers.feedbooks.net/item/221369.jpg?t=1404248538 http://www.feedbooks.com/item/221369/marketing-management?utm_medium=uwishlist&utm_source=amazon

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds… (more)

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Book Details  


Publisher: Routledge (December 14, 2011)

Format: EPUB

Page count: 584 pages

File size: 11.7 MB

Protection: DRM

Language: English


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