Shopping Tourism, Retailing and Leisure

Shopping Tourism, Retailing and Leisure

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Shopping Tourism, Retailing and Leisure provides a comprehensive examination of the relationships between tourism, leisure, shopping, and retailing. Critical issues are examined within the framework of the dichotomous relationship between utilitarian and hedonic forms of shopping, shopping as a primary and secondary attraction in tourist destinations, the development of various tourist-retail venues, the role of souvenirs in tourism, and management issues (e.g. merchandising, venue design, and customer service).


Book Details  


Publisher: Channel View Publications (March 14, 2005)

Collection: Aspects of Tourism

Format: EPUB

Page count: 200 pages

Protection: DRM

Language: English


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