The Tourism and Leisure Experience

The Tourism and Leisure Experience

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35.0 The Tourism and Leisure Experience

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported… (more)

Book Details  

Publisher: Channel View Publications (September 01, 2010)

Collection: Aspects of Tourism

Format: EPUB

Page count: 264 pages

Protection: DRM

Language: English

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