Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most

Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most

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“B.J. Bueno and his team at The Cult Branding Company respect and understand what so manystrategists miss: before we can be experts on product, sales, or the market, we must fi rst beexperts on human nature. They have a proven track record of building healthy, sustainable businessesfor some of the best brands in the world—using the very process outlined in this book.”

—BERT JACOBS, chief executive optimist, The Life is good Company

“B.J. Bueno yet again deftly… (more)

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Book Details  


Publisher: McGraw-Hill (March 15, 2012)

Format: EPUB

Page count: 224 pages

File size: 502 KB

Protection: DRM

Language: English


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