Micro-Clusters and Networks

Micro-Clusters and Networks

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This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism… (more)

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Book Details  


Publisher: Routledge (March 29, 2012)

Format: EPUB

Page count: 204 pages

File size: 1.9 MB

Protection: DRM

Language: English


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