The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

The Shopper Economy: The New Way to Achieve Marketplace Success by Turning Behavior into Currency

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GET READY FOR THE AGE OF SHOPPER MARKETING

Consumers today are armed with a wealth of content--price comparisons, reviews, and even online inventory data--and this is good news for marketers, because these tools empower consumers, making them into shoppers who are more willing than ever to interact with your brand . . . but for a price.

The value of these shoppers' attention is soaring, and The Shopper Economy gives you the framework for capturing and monetizing… (more)


Book Details  


Publisher: McGraw-Hill Education (January 24, 2012)

Format: EPUB

Page count: 288 pages

File size: 1.3 MB

Protection: DRM

Language: English


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