Do You Want to Keep Your Customers Forever?

Do You Want to Keep Your Customers Forever?

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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever. Since 1922, Harvard Business Review has been a leading… (more)


Book Details  


Publisher: Harvard Business Review Press (March 01, 2010)

Collection: Harvard Business Review Classics

Format: EPUB

Page count: 96 pages

Protection: DRM

Language: English


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