Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple: The Obsession That Drives Apple's Success

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To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does:… (more)

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In Insanely Simple, Ken Segall, an ad agency executive who worked with Jobs from the mid-1980s, tries to explain Apple’s success through one simple attribute: simplicity itself.

Steve Jobs’ longtime advertising guru weighs in with a memoir/extra-long promotional brochure about the secret to Apple’s success: Simplicity with a capital S.

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Book Details  


Publisher: Portfolio (April 26, 2012)

Format: EPUB

Page count: 240 pages

File size: 349 KB

Protection: DRM

Language: English


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