Insanely Simple: The Obsession That Drives Apple's Success

Insanely Simple: The Obsession That Drives Apple's Success

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Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.

 

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.

 

This book makes you a fly on the wall inside… (more)

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In Insanely Simple, Ken Segall, an ad agency executive who worked with Jobs from the mid-1980s, tries to explain Apple’s success through one simple attribute: simplicity itself.

Steve Jobs’ longtime advertising guru weighs in with a memoir/extra-long promotional brochure about the secret to Apple’s success: Simplicity with a capital S.

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Book Details  


Publisher: Portfolio (April 26, 2012)

Format: EPUB

Page count: 240 pages

File size: 349 KB

Protection: DRM

Language: English


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