Law & Advertising

Law & Advertising

for $ 90.00 , or download a preview

90.0 Law & Advertising https://covers.feedbooks.net/item/2264173.jpg?t=1545341999 http://www.feedbooks.com/item/2264173/law-advertising?utm_medium=uwishlist&utm_source=amazon

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection.

Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising?… (more)