Tell the Truth: Honesty Is Your Most Powerful Marketing Tool

Tell the Truth: Honesty Is Your Most Powerful Marketing Tool

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Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.

Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities they don’t necessarily possess, or presume to tell them which ones matter. It worked when the brand’s voice was the only voice, but with the rise of social… (more)

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Book Details  


Publisher: BenBella Books (April 03, 2012)

Format: EPUB

Page count: 256 pages

File size: 694 KB

Protection: DRM

Language: English


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