Leading the Campaign

Leading the Campaign

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Leading the Campaign provides an overview of campaigns in higher education. It emphasizes the leadership role of college and university presidents, but also provides important insights on the role of volunteers and fundraising professionals. It provides lessons and examples that are relevant to all types of nonprofit organizations.

The campaign has endured over more than a century as a principal strategy for advancing colleges and universities. It is an approach to… (more)


Book Details  


Publisher: Rowman & Littlefield Publishers (January 03, 2017)

Format: EPUB

Page count: 166 pages

Protection: DRM

Language: English


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