Karma Cola: Marketing the Mystic East

Karma Cola: Marketing the Mystic East

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Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in… (more)

Book Details  

Publisher: Vintage (May 02, 2012)

Format: EPUB

Page count: 208 pages

File size: 1.9 MB

Protection: DRM

Language: English

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