Extreme Trust: Honesty as a Competitive Advantage

Extreme Trust: Honesty as a Competitive Advantage

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How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice. With Extreme Trust, they look to the future once again, predicting that rising levels of transparency will require companies to protect the interests of their customers… (more)

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Book Details  


Publisher: Portfolio (April 26, 2012)

Format: EPUB

Page count: 288 pages

File size: 904 KB

Protection: DRM

Language: English


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