Extreme Trust: Honesty as a Competitive Advantage

Extreme Trust: Honesty as a Competitive Advantage

for $ 18.99

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If you accidentally try to order the same song twice from iTunes, you’ll be warned that you already own it. Not because it would be illegal or unethical for Apple to profit from your forgetfulness. There’s a clear busi­ness reason: the leaders of iTunes realize there’s no better way to make you trust them than to be totally honest when you least expect it.

 

In the age of the Web, smartphones, and social networks, every action an organization takes can… (more)

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Book Details  


Publisher: Portfolio (April 26, 2012)

Format: EPUB

Page count: 288 pages

File size: 904 KB

Protection: DRM

Language: English


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