The Loyalty Leap: Turning Customer Information into Customer Intimacy

The Loyalty Leap: Turning Customer Information into Customer Intimacy

for $ 18.99

18.99 The Loyalty Leap: Turning Customer Information into Customer Intimacy http://covers.feedbooks.net/item/228780.jpg?t=1374109876 http://www.feedbooks.com/item/228780/the-loyalty-leap?utm_medium=uwishlist&utm_source=amazon

Collecting data is easy for marketers. Figuring out what to do with it is hard.

 

Technology has made it almost routine for com­panies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon knows how often you call your mom. Hilton knows if you… (more)

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Book Details  


Publisher: Portfolio (May 10, 2012)

Format: EPUB

Page count: 272 pages

File size: 1.1 MB

Protection: DRM

Language: English


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