15 Questions About Online Advertising

15 Questions About Online Advertising

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15 questions about online advertising that are seldom asked or answered. The real question of course is: Does online advertising work? Unfortunately, it's impossible to give a simple answer to this apparently straightforward question. For starters, this is not a single question, but at least three different ones. The right question to ask would be: for whom does online advertising work? Do banner ads, what we once called interactive advertising and now call display… (more)

Book Details  

Publisher: Massimo Moruzzi (May 03, 2017)

Collection: 15 Questions

Format: EPUB

Page count: 55 pages

File size: 859.4 KB

Protection: DRM free

Language: English

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