Walmart examines the world's largest retailer, detailing both its successes and failures and the implications for other retailers, suppliers and customers. Key themes include: multichannel, private label, marketing, pricing (EDLP), expansion and store format innovation.
Publisher: Kogan Page (April 03, 2012)
Format: EPUB
Page count: 240 pages
File size: 924 KB
Protection: DRM
Language: English
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