Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

Walmart: Key Insights and Practical Lessons from the World's Largest Retailer

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Walmart examines the world's largest retailer, detailing both its successes and failures and the implications for other retailers, suppliers and customers. Key themes include: multichannel, private label, marketing, pricing (EDLP), expansion and store format innovation.

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Book Details  


Publisher: Kogan Page (April 03, 2012)

Format: EPUB

Page count: 240 pages

File size: 924 KB

Protection: DRM

Language: English


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