The Twenty-First-Century Media Industry

The Twenty-First-Century Media Industry

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42.5 The Twenty-First-Century Media Industry http://covers.feedbooks.net/item/2336627.jpg?t=1544937139 http://www.feedbooks.com/item/2336627/the-twenty-first-century-media-industry?utm_medium=uwishlist&utm_source=amazon

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers… (more)