Butterfly Economics: A New General Theory of Social and Economic Behavior

Butterfly Economics: A New General Theory of Social and Economic Behavior

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Why did VHS, an inferior video recording technology, succeed in the marketplace, driving the superior Betamax out of business? Why do big-budget, acclaimed movies sometimes flop at the box office, while low-budget, idiosyncratic films become huge hits? The answers to these questions, says Paul Omerod, remind us that economics is a science based on the workings of human society, as unpredictable an entity as there is. "Conventional economics is mistaken," claimes… (more)

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Book Details  


Publisher: Pantheon (May 23, 2012)

Format: EPUB

Page count: 240 pages

File size: 3.3 MB

Protection: DRM

Language: English


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