Internal Marketing

Internal Marketing

for $ 51.18

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A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice.

The text begins by defining what internal marketing is and how it can work, and from this foundation:

* Outlines state-of-the-art thinking and practice

* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management

* Highlights the… (more)

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Book Details  


Publisher: Routledge (April 23, 2012)

Format: EPUB

Page count: 299 pages

File size: 5.1 MB

Protection: DRM

Language: English


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