Advertising in Tourism and Leisure

Advertising in Tourism and Leisure

for $ 63.97

63.97 Advertising in Tourism and Leisure http://covers.feedbooks.net/item/237715.jpg?t=1404256738 http://www.feedbooks.com/item/237715/advertising-in-tourism-and-leisure?utm_medium=uwishlist&utm_source=amazon

'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.

Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions… (more)