for $ 40.27

40.27 AdValue

Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects

* Business performance effects

* Customer effects

* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world.… (more)

Book Details  

Publisher: Routledge (May 04, 2012)

Format: EPUB

Page count: 256 pages

File size: 3.4 MB

Protection: DRM

Language: English

Look for similar items