Advalue

Advalue

for $ 43.88

43.88 Advalue http://covers.feedbooks.net/item/237716.jpg?t=1393412174 http://www.feedbooks.com/item/237716/advalue?utm_medium=uwishlist&utm_source=amazon

Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects

* Business performance effects

* Customer effects

* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world.… (more)

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Book Details  


Publisher: Routledge (May 04, 2012)

Format: EPUB

Page count: 256 pages

File size: 3.4 MB

Protection: DRM

Language: English


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