Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment

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The Comic-Con phenomenon—and what it means for your business

The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.

Salkowitz offers an entertaining and substantive look at the show,… (more)

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Book Details  


Publisher: McGraw-Hill (March 30, 2012)

Format: EPUB

Page count: 304 pages

File size: 5.6 MB

Protection: DRM

Language: English


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