Managing Corporate Values in Diverse National Cultures: The Challenge of Differences

Managing Corporate Values in Diverse National Cultures: The Challenge of Differences

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How should a Western company manage cross-culturally corporate values in its foreign subsidiaries? Do these values make sense everywhere and can they assumed to be universal or, on the contrary, are they culturally Western specific?

Philippe d'Iribarne provides answers to these timely and urgent questions, based on research carried out in the subsidiaries of a leading global company, Lafarge, in the contrasting cultural environments of China, the United States, France… (more)

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Book Details  


Publisher: Routledge (May 16, 2012)

Format: EPUB

Page count: 136 pages

File size: 435 KB

Protection: DRM

Language: English


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