The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to teams working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond.
Publisher: Nicholas Brealey Publishing (May 30, 2012)
Format: EPUB
Page count: 320 pages
File size: 5.1 MB
Protection: DRM
Language: English
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