Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs

for $ 38.99

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In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer… (more)

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Book Details  


Publisher: Wiley (June 12, 2012)

Format: EPUB

Page count: 368 pages

File size: 4.6 MB

Protection: DRM

Language: English


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