Transforming Organizations for the Subscription Economy: Starting from Scratch

Transforming Organizations for the Subscription Economy: Starting from Scratch

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The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek.

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