Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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Gold Medal Winner, General Business, 2012 Axiom Business Book Awards

Understanding the post-crisis consumer

In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.… (more)

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Book Details  


Publisher: Jossey-Bass (September 02, 2010)

Format: EPUB

Page count: 256 pages

File size: 620 KB

Protection: DRM

Language: English


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