Financial Services Marketing

Financial Services Marketing

for $ 63.97

63.97 Financial Services Marketing http://covers.feedbooks.net/item/249193.jpg?t=1409149422 http://www.feedbooks.com/item/249193/financial-services-marketing?utm_medium=uwishlist&utm_source=amazon

Financial Services Marketing: an international guide to principles and practice contains the ideal balance of marketing theory and practice to appeal to advanced undergraduates and those on professional courses such as the Chartered Institute of Banking. Taking an international and strategic view of an increasingly important and competitive sector, Financial Services Marketing adopts a fresh approach in terms of structure, and is organised around the core marketing… (more)

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Book Details  


Publisher: Routledge (October 03, 2006)

Format: EPUB

Page count: 416 pages

File size: 3.5 MB

Protection: DRM

Language: English


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