CIM Coursebook 07/08 Marketing Planning

CIM Coursebook 07/08 Marketing Planning

for $ 32.03

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.

The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE… (more)

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Book Details  


Publisher: Routledge (June 14, 2012)

Format: EPUB

Page count: 416 pages

File size: 2.6 MB

Protection: DRM

Language: English


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