Global Sport Marketing: Contemporary Issues and Practice

Global Sport Marketing: Contemporary Issues and Practice

for $ 123.02

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Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues… (more)

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Book Details  


Publisher: Routledge (June 14, 2012)

Format: EPUB

Page count: 208 pages

File size: 3.3 MB

Protection: DRM

Language: English


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