Integrated Marketing Communications

Integrated Marketing Communications

for $ 36.77

36.77 Integrated Marketing Communications http://covers.feedbooks.net/item/249417.jpg?t=1365004500 http://www.feedbooks.com/item/249417/integrated-marketing-communications?utm_medium=uwishlist&utm_source=amazon

Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area.

The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed… (more)

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Book Details  


Publisher: Routledge (May 23, 2012)

Format: EPUB

Page count: 320 pages

File size: 6.8 MB

Protection: DRM

Language: English


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