Strategies and Tools for Corporate Blogging

Strategies and Tools for Corporate Blogging

for $ 33.92

33.92 Strategies and Tools for Corporate Blogging http://covers.feedbooks.net/item/249449.jpg?t=1404261125 http://www.feedbooks.com/item/249449/strategies-and-tools-for-corporate-blogging?utm_medium=uwishlist&utm_source=amazon

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?

The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's… (more)


Book Details  


Publisher: Routledge (April 16, 2007)

Format: EPUB

Page count: 240 pages

File size: 2 MB

Protection: DRM

Language: English


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