Fundamentals of Corporate Communications

Fundamentals of Corporate Communications

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The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve.

The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.

The book demonstrates how corporate communications affects today's… (more)

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Book Details  


Publisher: Routledge (October 26, 1998)

Format: EPUB

Page count: 240 pages

File size: 287 KB

Protection: DRM

Language: English


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