Heritage Marketing

Heritage Marketing

for $ 52.12

52.12 Heritage Marketing http://covers.feedbooks.net/item/249596.jpg?t=1410801572 http://www.feedbooks.com/item/249596/heritage-marketing?utm_medium=uwishlist&utm_source=amazon

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern tourism

The book then goes on to look in detail at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. The book is:

* A clear introduction… (more)

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Book Details  


Publisher: Routledge (November 08, 2005)

Format: EPUB

Page count: 256 pages

File size: 5.3 MB

Protection: DRM

Language: English


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