CIM Coursebook 08/09 Marketing Information and Research

CIM Coursebook 08/09 Marketing Information and Research

for $ 32.98

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'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'

Professor Keith Fletcher, Director of Education,… (more)

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Book Details  


Publisher: Routledge (May 31, 2012)

Format: EPUB

Page count: 224 pages

File size: 1.4 MB

Protection: DRM

Language: English


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